AZIZ TAN

To support the make-up collection by Shu Uemura brand of both in-store and as a vehicle to generate visibility PR, we employed a sense of theatre which is closely associated with Paloma and her work.

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As a collaboration with Paloma we tapped into her vastly creative influences that range from Echer to the glamour of the 1920′s, valuable insights which specifically developed as an Art Deco inspired identity.

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As a result the distinctly bold identity attracted greater store visibility as well as an increased awareness and connection connection to the Shu Uemura brand.