Lick

Personal project (London)

Brand, Identity, Retail, Strategy

Based in Soho London, Lick make their ice creams fresh on the premises, which allow them to combine expert knowledge in traditional ice cream making with a sense of flair to create gems such as Lychee sorbet to Tamarind Chocolate.

Lick is a premium quality ice cream which which was seeking to rebrand their persona as down to earth with a commitment to quality.

Work was done on Brand Identity, Naming, Strategy and retail design. Using Polaroid photography a versatile and fresh solution made on a tight budget echoed the company motto – ‘old school’ but ‘freshly made’

As a result Lick have seen increased sales and customer loyalty as measured on social media sites. Lick now supply to a number of restaurants in London.